Scanning QR Codes in Pictures: A Seamless Process

As QR Codes solidify their role in marketing and communication, marketers like us often want to embed them everywhere – even on websites. Yet, a challenge arises: "How can users scan QR Codes on the same mobile device they're browsing on?"

But wait – that's no longer a hurdle!

This situation isn't confined to just website QR Codes – consider one at a restaurant, subway, or airport. You might want users to snap a pic for later use. A genius moves for re-orders, snagging a coupon next time, or delivering updates.

Empowering users to utilize QR Codes on their mobiles is a breeze in just two steps:

  1. Encourage users to screenshot the mobile landing page
  2. Scan the QR Code directly from the picture in their smartphone gallery (or Google Photos)

Both iOS and Android now facilitate easy QR Code scanning from photos. No need for external apps!

Scanning QR Codes from Photos on iOS Devices

Apple has made significant strides to cater to QR Code needs – introducing features like live text and visual look-up to scan QR Codes within photos.

Here's how:

  1. Open the picture/screenshot in your phone's gallery.
  2. Tap on the live text detection in the lower right corner.
  3. Click on the QR Code and follow the prompted action.

Scanning QR Codes from Photos on Android Devices

Thanks to Google's image-recognition technology, scanning QR Codes from photos is a breeze. This capability is integrated into Google Assistant, Google Photos, or the Google app.

Here's how:

  1. Open your camera and switch to Google Assistant mode.
  2. Choose the picture from your gallery.
  3. The QR Code is automatically scanned. Follow the prompts.

So, go ahead and make QR Code scanning from pictures a smooth part of your user experience!